OUTLINE OF A COMPANY CASE ANALYSIS

I. Executive Summary

II. Description (Background) of Company

III. External Analysis

A. Customer Analysis

B. Competitor Analysis

C. Market/Submarket Analysis

D. Environmental Analysis

1. Technological Situation/Uncertainties

2. Economic Situation/Uncertainties

3. Cultural Situation/Uncertainties

4. Governmental Situation/Uncertainties

5. Demographic Situation/Uncertainties

IV. Internal Analysis

A.Key Performance Measures

1. Sales

2. Sales Growth Rate

3. Profits

4. Profit as a Percentage of Sales

B. Assessment of Product Quality & Customer Satisfaction

C. New Product Development and Commitment to Innovation

V. Analysis of Business Strategy

A.Description of Main Product-Markets

B. Customer Value Proposition(s)

C. Identification of Company’s Strategic Competencies and Competitive Advantages

D.Description of Functional Marketing Strategies

1. Product Strategies and Tactics

2. Pricing Strategies and Tactics

3. Promotional Strategies and Tactics

4. Distribution Strategies and Tactics

VI. Recommendations for Future (Further) Growth